No.

Stage

Actions

Result

A

B

C

D

1

Setting a goal

Filling in and analyzing unit 1 “Problems (current alternatives)”, bottom part. Defining at least 3 problems, market challenges the company can face (Z: no definite product is manufactured in our city)

Taking into consideration company purpose, its feasibility, whether it is overrated

2

Market conditions

Filling in and analyzing unit 1 “Problems (current alternatives)”, bottom part. What are current solutions for these problems (Z: demanded products are shipped from other places, using alternative products, customers can produce this product by their own)

Competitiveness defining of the potential company

3

Minimum (up-to-date) market volume

Filling in and analyzing unit 1 “Customer (first Clients)”, bottom part. Defining customer category (amount, composition, constant demand), who need the product. (Z: who needs this product)

Understanding customers

4

Maximum (potential) market volume

Filling in and analyzing unit 1 “Customer (first target Clients)”, top part. Defining regular customers (amount, composition, constant demand). Who can buy the product? (Z: Who buys alternative goods? Who is your potential client?)

Understanding customers, scale assessment

5

Competitiveness

Filling in and analyzing unit 2 “UVP (Unique Value Proposition)”. Defining whether the Proposition is unique. Why shall the consumer choose your product? (Z: better price-quality relationship, better lifetime, better features, multi-purpose)

Understanding customers’ needs and market features

6

Sphere key features

Filling in and analyzing unit 3 “Solutions”. Possible problem solutions (Z: demanded products production plan, final assembling from purchased templates)

Planning future activities of the company

7

Marketing

Filling in and analyzing unit 4 Channels (contacting the customer). Defining the ways a future client can find the company

Considering all ways to give information to clients, target client accessibility

8

Costs

Filling in and analyzing unit 5 Cost Structure (contacting the customer). Costs, cost for client capture, operational costs, most expensive actions and resources

Understanding business

9

Revenue

Filling in and analyzing unit 5 Revenue, revenue structure and cost balance, recurrent processes, value creation steps

10

Efficiency assessment

Filling in and analyzing unit 6 KPI (key performance indicator). Company efficiency control methods,

Anticipating understanding of tendencies and proactive reaction to negative tendencies